Authentic engagement is all about having the intention to learn more about your customers feelings, opinions and behaviours.
This is accomplished through having meaningful discussions which can stimulate genuine customer relationships.
Being proactive and showing your customers that their opinions really matter is a lot of work, but a very important business task. Harvard Business Review suggests that customer engagement can move beyond loyalty, purchases and ambassadorship of your brand. Also:
- Improves Customer Experience
- Track and Analyze Buying Habits
- Automate Marketing Campaigns