Jitsutech Blog

Mobile Responsive Surveys! Do they really Yield Higher Results?

Posted by | Canadian Hosted Survey Tool | No Comments

Absolutely! Responding to an Canadian Hosted Survey with your Mobile Device is fast and easy. Smart Phones are a common technology amongst most individuals, so it is convenient to get respondents to answer Online Canadian Surveys with their Smart phones while conducting a class, seminar or focus group and much more.

It is clear that a survey can be answered with your Smart Phone which is very convenient, but not everyone would like to do that. So, how can you increase Mobile Survey Responses? Well, here are 3 Tips:

Offer Incentives

Offering incentives to your target audience is an important way to raise mobile survey responses. You can either offer big prizes or small prizes. For example, you can tell respondents that you will be offering an attractive gift, like an IPAD or a 3 day trip to Las Vegas or be offering small prizes such as gift cards for dining or gasoline.

Keep the Surveys Short

The most important thing to consider when creating a mobile survey is to keep the survey short and easy to answer. Respondents may become frustrate if they are spending 10 or more minutes to answer a survey on a mobile device. Keep the survey short, choose the appropriate question format, and do not use overly complex questions.

Think about Question Design

Smart phone technology is expanding and even though the screen size is getting bigger it is really important to organize your mobile survey to fit the mobile screen. For example, if you are using a Likert Scale question you should make the question very short and move away from paragraph type sentences. Also, be sensitive to the types of Scaling you are using such as Strongly Agree to Strongly Disagree or Zero to Ten!